How Often Should You Send those Drip Marketing Messages? Obviously, the agent who once sent me ten messages in one day was overdoing it, especially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given the content and quality of his messages, even one was too much […]
Time for Another “We-we” Warning
Do you “we-we” on your marketing copy? A whole lot of people are doing just that lately, and it’s a darned shame, because it’s a sure way to get prospective customers and clients to “round file” your message. What the heck am I talking about? Starting your message with “We” or “I” – and continuing […]
When Marketing Your Real Estate Services – Persistence Pays Off
Many years ago, as I sat in front of a typewriter pounding out prospecting letters, another agent stopped by my desk to laugh at me for the effort. He said he had tried it once and it didn’t work. I said OK and kept on doing what I was doing. I found out later that […]
Real estate marketing: Write letters to individuals, not to groups
Real estate marketing: Write letters to individuals, not to groups Hopefully you have dozens of people – even hundreds of people – that you stay in touch with. Some are the people you’re prospecting to and some are your past clients and your sphere of influence. But even though you’re writing to many people at […]
Do Your Letters & Ads pass the “So What?” Test?
The first thing to remember when you set out to write an ad or a marketing letter is that most people want a good reason NOT to read it. They don’t want to miss anything that might benefit them, but they’re really hoping yours is a message they can simply toss or delete. Everyone gets […]
What is your listing prospect’s greatest concern?
You’re much more apt to become “the chosen agent” if your listing presentation and/or your conversation addresses your prospect’s greatest concern. How do you make sure you’re doing that? Each client is different, but there could be a trend in your marketplace that you could subtly address. For instance: If houses are selling quickly, your […]
Never be a Secret Agent – Part 2
Two days ago we discussed handing out your cards everywhere you go, so everyone you know is aware that you are a real estate professional. Now let’s talk about expanding your network – and getting to know more people I really believe it’s beneficial for an agent to develop a geographic territory – a place where he […]
What Home Buyers and Sellers Don’t Know – and Should Know
Most of your real estate buyers and sellers don’t even know this is important – so you need to tell them. What is it? The value of your reputation in the real estate community. If they could see agents making lists of homes to see and placing some at the top and others at the […]
How to Work With the Real Estate Clients You Most Enjoy
You can’t discriminate – that’s a given. But you CAN exercise some control over who you’re working with – and you can do it without breaking any rules. Simply choose a geographic or home style niche inhabited by the people you like most – and focus your marketing efforts on that niche. Think about the […]
More ways to become a presence in your neighborhood
When you live in a neighborhood you quite naturally wish your neighbors would choose you when it comes time to sell their homes. In the past I’ve suggested a lot of ways to become known to your neighbors, but today I read a blog post that offered a few ideas I hadn’t thought of. I […]