Succeeding as a real estate agent is no easy task. It’s a shame that schools promoting real estate classes don’t spell out the challenges that new licensees face. However, if they did, I guess they’d have far fewer students. Be aware of these roadblocks to real estate success so you can overcome them. The first […]
How will you make the most of the final 2 weeks of 2020?
How will you make the most of these last two weeks of 2020? Or WILL you make the most of them? Back when I was an agent, I learned that there were two schools of thought about selling real estate during the holiday season – which started with Halloween and lasted until at least January […]
Your successful listing appointment…
For the past couple of weeks we’ve been talking about how to get listing leads. Now that you’ve got a listing appointment (or two or three), how can you be sure to get the actual listing? First, make a positive impression by being on time for your listing appointment. In fact, get to the neighborhood […]
Boost your real estate presence for 2020
Does your real estate presence need a boost? Having a real estate presence used to mean being in the office, attending community events, and getting out in your territory to talk with people. Now it also means having a real estate presence on line. Internet marketing is something you can’t afford to ignore. You, and […]
Will your January sizzle or fizzle?
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business? Unless you already have your pipeline filled with referral clients who beat a steady path to your door, or with people who responded to your ongoing prospecting efforts, it will all depend upon what […]
Get more Repeat Clients and Referrals
Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from repeat clients and referrals. It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of. So how do you […]
Prospecting to FSBO Sellers
FSBO sellers really do need your help, they just don’t realize it yet. At first, FSBO sellers believe that selling without an agent will save them money – and that it will be easy. You, as a professional real estate agent, know better. But you can’t just insult those FSBO sellers by telling them they […]
Are open houses a disappointing way to gather leads?
Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. If open houses aren’t doing the job for you, try this instead: When you […]
The First Step in Gaining a Prospect’s Trust
If you want clients to trust you, do this first… You attempt to establish trust with would-be clients via your marketing messages. Your agent bio helps and your testimonials help. But there’s one thing you control that will either build on those attempts or render them useless. What’s that? The speed at which you answer […]
What Home Buyers and Sellers Don’t Know – and Should Know
Most of your real estate buyers and sellers don’t even know this is important – so you need to tell them. What is it? The value of your reputation in the real estate community. If they could see agents making lists of homes to see and placing some at the top and others at the […]