Will January be a productive month for you, or will you spend your time trying to re-start your real estate business? Unless you already have your pipeline filled with referral clients who beat a steady path to your door, or with people who responded to your ongoing prospecting efforts, it will all depend upon what […]
Get more Repeat Clients, Referrals, and Reviews
Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from repeat clients and referrals. It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of. So how do you […]
Prospecting to FSBO Sellers
FSBO sellers really do need your help, they just don’t realize it yet. At first, FSBO sellers believe that selling without an agent will save them money – and that it will be easy. You, as a professional real estate agent, know better. But you can’t just insult those FSBO sellers by telling them they […]
Are open houses a disappointing way to gather leads?
Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. If open houses aren’t doing the job for you, try this instead: When you […]
Your Next “Best Source” of Homebuyers
Through the rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling short weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has passed. It’s now time to reach out to […]
The First Step in Gaining a Prospect’s Trust
If you want clients to trust you, do this first… You attempt to establish trust with would-be clients via your marketing messages. Your agent bio helps and your testimonials help. But there’s one thing you control that will either build on those attempts or render them useless. What’s that? The speed at which you answer […]
What Home Buyers and Sellers Don’t Know – and Should Know
Most of your real estate buyers and sellers don’t even know this is important – so you need to tell them. What is it? The value of your reputation in the real estate community. If they could see agents making lists of homes to see and placing some at the top and others at the […]
Two real estate niches with little competition
Two real estate niches with little competition – and where your work can really HELP people in distress Real estate has two niche areas that many agents avoid because of the added emotional baggage the sellers are carrying. Those niche areas are probate and divorce. It’s true that sellers in these situations are upset, and […]
Criticism: Handle With Care
Several months ago Master Marketer Bob Bly wrote about being contacted by a newbie copywriter who told him all about what was wrong with his website. It’s a bit silly for a newbie to criticize someone who has been successful in the business for at least 30 years. Instead, he should have been trying to […]
For a More Appealing Agent Bio, Remove the I’s
Your “about me” page – also known as your profile, or agent bio, is supposed to be about you. It’s the only page on your entire website that should be about you. This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who […]