Once again, we’re about to see an abundance of distressed homeowners. Thankfully, there’s no housing crash this time. However, due to COVID-19, there are a lot of people who are, or soon will be, unable to keep up with mortgage payments. Thanks to the CARES Act that President Trump signed in March, those with government-sponsored […]
If you prefer to serve home buyers
We’ve been focused lately on getting listings. Perhaps you prefer to serve home buyers. If so, you want good leads. Where are your home buyer leads coming from right now? Do you purchase leads? Do buyers come to you via the search function on your website – or from capture boxes? Are most of your […]
How to list real estate – part 2
Last week we discussed the fact that if you want to list real estate, you need to become the agent that sellers want and need. From there it only makes sense that you’ll have to make yourself visible to people who want to sell their houses or other property. But wait… before you go all […]
Necessary changes in Real Estate Marketing in 2020
So many things about your job as a real estate professional have changed since March. It stands to reason that you need to make changes in real estate market along with all the rest. Real estate prospecting can now profitably target people who hadn’t even considered selling back in January. These are people who have […]
Good real estate habits = greater real estate success
Most of us are creatures of habit – both positive and negative. Are your real estate habits helping or hurting your success? Your real estate habits will determine both your level of success and your happiness. Today’s message is for real estate agents who want to earn a comfortable living and have time to enjoy […]
Two good reasons to create a “How I Work” document
Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/client conflict. Questions […]
How to get more real estate referrals
Real estate referrals can be the life blood of your business. There’s really no more powerful indication of a great agent than having a business built almost entirely upon referrals. BUT – asking for them isn’t easy. For many, it feels a bit like begging. It’s as if you’re saying “I don’t have enough business, […]
Real Estate Marketing Methods – passive and active
Have you stopped to think about the difference between passive and active real estate marketing methods? What IS the difference between the two? After all, every method requires you to take some action. Passive real estate marketing methods include activities such as: Placing a sign in front of house or property. Putting an ad in […]
Real estate systems for 2020
Happy New Year! Are you ready to jump in with both feet and make 2020 your best year yet? I hope so! If you’re super-organized and already have real estate systems in place for every facet of your business, then today’s message is not for you. If you tend to be a bit scattered – […]
Should you take a listing you don’t like?
And… whether you think you should or should not, DO you take listings you don’t like? If so, do you find it difficult to get them sold? This week Barbara Todaro wrote a post asking “If you don’t like a listing, will you be able to sell it?” It’s a good question, and she got […]