When you’re in business, there are times when you have to write, and you have to do it now. Unfortunately, that time crunch is often what triggers real estate writers’ block. If you don’t enjoy writing, you can use my letter sets for prospecting and you can hire me or another writer to create your […]
Win the battle over real estate territory
One of the first bits of advice you may have heard as a new agent was to choose and work a geographic real estate territory – otherwise known as a farm area. The idea is to become so well-known to the residents that they naturally think of you first when the topic of real estate […]
Are you a pushy real estate agent?
No, I know you’re not a pushy real estate agent, at least not in the sense that most people would interpret that phrase. When I first started thinking about this topic, I recalled times when a sales person was pushy – and how I reacted. When someone told me “Now or never” I always chose […]
How to get real estate listings in 2021
In most markets across the U.S. agents are scrambling to get real estate listings in 2021. They aren’t easy to come by, because so few people want to sell right now. And who can blame them? Would you sell your house if you felt unsure that you could find a new house to buy? That […]
First-time buyer advice to share with your clients
As a real estate agent, you have the opportunity to assist people in owning their very first home. Help them make wise decisions by sharing this first-time buyer advice. You’ve probably already told them they need to get pre-approved for their home mortgage loan. Especially in today’s hot market, a buyer who isn’t pre-approved doesn’t […]
Are you a sales person or a real estate educator?
Have you thought about how much of your job involves being a real estate educator? Unless you’re working with experienced investors, education is a large part of what your clients need from you. It may also play a large part in your success as a real estate agent. Your clients might not say it, because […]
Consistent real estate follow-up – a must for success
Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
Avoid stereotyping real estate clients
A recent article by Nina Hollander reminded me of how silly it is to indulge in stereotyping real estate clients – or anyone else. Since her article was about stereotyping baby boomers, let’s begin there. The first thing to remember is that the baby boomer generation extends over 18 years – from 1946 to 1964. […]
Consider sending a real estate valentine
You love and appreciate your clients, past clients, and people who refer to you, right? So why not send them a real estate valentine? There are so many kinds of love in the world. Bible scholars say 4, psychologists say 7 – and none of them even mentions a love of chocolate, hot showers, or […]
Never lose touch with past real estate clients
Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]