Did you know – the most essential real estate success tools you can own are those you can’t buy? Every time you turn around there’s someone eager to sell you real estate success tools. They might be full-color brochures, magnetic signs for your car, paid Internet ads, hot leads, or any number of techie toys. […]
The magic of consistent real estate marketing
You’ve heard many times that consistent real estate marketing is important. And yet… as we come into the spring and summer selling season, it can be easy to shove it to a back burner. Right now you may have plenty of buyers and sellers clamoring for your attention. Their needs may even be intruding on […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Nurturing Relationships With Past Clients and Your Sphere
By now you know that when you’re a real estate agent, your past clients and a loyal sphere of influence can be your personal gold mine. Nurturing relationships with past clients and your sphere can result in dozens of referrals every year. These are people who know you and trust you. They won’t hesitate to […]
Inaction is expensive. Can you afford the cost of what you don’t do?
You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
Back to work! What to do first for 2019
Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]
Are you feeling thankful today?
Are you thankful that you’re a real estate professional? I hope so. Whether you’re an agent, a broker, a stager, an inspector, a lender, an investor, or someone’s assistant, I hope this is the best job you’ve ever had and that you give thanks every day for whatever circumstances led you to it. I hope […]
What can you do with fifteen minutes?
What can you do with fifteen minutes? Because a day in the life of a real estate agent is often dotted with appointments, you sometimes find yourself between things, with ten, fifteen, or twenty minutes before the next commitment. When I was an agent, I found it frustrating to have those “wasted” chunks of time. […]
Prospecting & self-promotion. How much is enough?
By now you’ve heard repeatedly – you can’t stop marketing your services if you want a steady income flow. But how much prospecting & self-promotion is enough? To answer that question, you first need to determine the income that you want. Just for the sake of picking a number, let’s say it’s $100,000 per year. […]
My Wish for You for 2018
Here we are in a new year. And not only a new year, but one that began on a Monday – my favorite day of the week. My wish for you is that this will be the finest year of your life (so far), both personally and professionally. To help make that happen, I – […]