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Good real estate habits = greater real estate success

June 17, 2020 by Marte Cliff

protecting your real estate reputation is a best practice

Most of us are creatures of habit – both positive and negative. Are your real estate habits helping or hurting your success? Your real estate habits will determine both your level of success and your happiness. Today’s message is for real estate agents who want to earn a comfortable living and have time to enjoy […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Two good reasons to create a “How I Work” document

June 2, 2020 by Marte Cliff

Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/client conflict. Questions […]

Filed Under: real estate best practices Tagged With: real estate success strategies

How to get more real estate referrals

May 13, 2020 by Marte Cliff

include volunteer work in your agent profile

Real estate referrals can be the life blood of your business. There’s really no more powerful indication of a great agent than having a business built almost entirely upon referrals. BUT – asking for them isn’t easy. For many, it feels a bit like begging. It’s as if you’re saying “I don’t have enough business, […]

Filed Under: real estate referrals Tagged With: real estate success strategies

Real Estate Marketing Methods – passive and active

February 25, 2020 by Marte Cliff

Have you stopped to think about the difference between passive and active real estate marketing methods? What IS the difference between the two? After all, every method requires you to take some action. Passive real estate marketing methods include activities such as: Placing a sign in front of house or property. Putting an ad in […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Real estate systems for 2020

December 31, 2019 by Marte Cliff

use real estate systems in 2020

Happy New Year! Are you ready to jump in with both feet and make 2020 your best year yet? I hope so! If you’re super-organized and already have real estate systems in place for every facet of your business, then today’s message is not for you. If you tend to be a bit scattered – […]

Filed Under: real estate best practices Tagged With: real estate career, real estate success strategies

Should you take a listing you don’t like?

November 20, 2019 by Marte Cliff

And… whether you think you should or should not, DO you take listings you don’t like? If so, do you find it difficult to get them sold? This week Barbara Todaro wrote a post asking “If you don’t like a listing, will you be able to sell it?” It’s a good question, and she got […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Agitation is for washing machines – not real estate sales

October 9, 2019 by Marte Cliff

A few Active Rain posts lately have mentioned troubles with agents, buyers, and sellers who are so skilled at agitation that they turn their transactions into hair-pulling dramas. They can become a real nightmare when phone calls, emails, and texts start flying – blaming everyone for some problem that either doesn’t exist or could have […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Writing to real estate prospects? Remember this …

July 22, 2019 by Marte Cliff

good real estate typography keeps people reading

Whether you’re delivering your message by postal mail or email; when you’re writing to real estate prospects, past clients, or those in your sphere, remember this: Each person on your list is an individual – not a crowd. When you write a real estate prospecting letter, you’ll probably send it to at least a few […]

Filed Under: real estate prospecting Tagged With: real estate success strategies, real estate writing

Warning: Linking for SEO could damage your credibility

June 11, 2019 by Marte Cliff

broken links harm your credibility

If you’ve been paying attention to advice from web gurus, you know that linking for SEO is important. The experts say your blog posts should include both internal and external links. In addition, you should be commenting and posting in other places that will provide back-links to your own website. Linking for SEO within your […]

Filed Under: real estate SEO Tagged With: real estate success strategies, real estate writing

7 Essential Real Estate Success Tools

April 16, 2019 by Marte Cliff

Did you know – the most essential real estate success tools you can own are those you can’t buy? Every time you turn around there’s someone eager to sell you real estate success tools. They might be full-color brochures, magnetic signs for your car, paid Internet ads, hot leads, or any number of techie toys. […]

Filed Under: real estate success strategies Tagged With: real estate marketing, real estate prospecting, real estate success strategies

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