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Inaction is expensive. Can you afford the cost of what you don’t do?

January 8, 2019 by Marte Cliff

You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]

Filed Under: real estate self-promotion Tagged With: real estate success strategies

Back to work! What to do first for 2019

December 31, 2018 by Marte Cliff

reviewing real estate website

Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]

Filed Under: real estate lead generation, real estate marketing, real estate self-promotion, real estate success Tagged With: real estate lead generation, real estate success strategies

Are you feeling thankful today?

November 22, 2018 by Marte Cliff

Thank you

Are you thankful that you’re a real estate professional? I hope so. Whether you’re an agent, a broker, a stager, an inspector, a lender, an investor, or someone’s assistant, I hope this is the best job you’ve ever had and that you give thanks every day for whatever circumstances led you to it. I hope […]

Filed Under: gratitude, thankfulness, Thanksgiving Tagged With: gratitude, real estate success strategies, thankfulness, Thanksgiving

What can you do with fifteen minutes?

August 8, 2018 by Marte Cliff

good real estate writing requires time

What can you do with fifteen minutes? Because a day in the life of a real estate agent is often dotted with appointments, you sometimes find yourself between things, with ten, fifteen, or twenty minutes before the next commitment. When I was an agent, I found it frustrating to have those “wasted” chunks of time. […]

Filed Under: real estate self-promotion, real estate success Tagged With: real estate best practices, real estate self promotion, real estate success strategies

Prospecting & self-promotion. How much is enough?

June 19, 2018 by Marte Cliff

prospecting letters

By now you’ve heard repeatedly – you can’t stop marketing your services if you want a steady income flow. But how much prospecting & self-promotion is enough? To answer that question, you first need to determine the income that you want. Just for the sake of picking a number, let’s say it’s $100,000 per year. […]

Filed Under: real estate prospecting, real estate self-promotion Tagged With: real estate success strategies

My Wish for You for 2018

January 9, 2018 by Marte Cliff

2018

Here we are in a new year. And not only a new year, but one that began on a Monday – my favorite day of the week. My wish for you is that this will be the finest year of your life (so far), both personally and professionally. To help make that happen, I – […]

Filed Under: Law of Attraction, real estate success Tagged With: law of attraction, real estate success strategies

Do you do “rich agent” activities?

November 25, 2016 by Marte Cliff

success strategies for real estate agents

A few years ago Active Rain published the results of a survey they took to determine the difference in activities between successful agents, agents who were just getting by, and agents who were not doing at all well. They found some big differences between agents who earned $100,000 or more per year and those who earn […]

Filed Under: real estate success Tagged With: real estate success strategies

Yes, you need a real estate niche

October 29, 2016 by Marte Cliff

Why A Marketing Niche Can Expand Your Sales Have you ever heard the expression “Jack of all trades and master of none?” It used to be a common one – describing people who knew a little bit about a lot of things and could perform a variety of tasks. The down side was that they […]

Filed Under: real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate prospecting, real estate success strategies

Real Estate Prospecting Can’t Be a One-time Shot

May 8, 2014 by Marte Cliff

Your letters need to be targeted to your audience

Choose your target, then market consistently. Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might get a […]

Filed Under: real estate prospecting Tagged With: real estate prospecting, real estate success strategies

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