You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
Back to work! What to do first for 2019
Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]
Are you feeling thankful today?
Are you thankful that you’re a real estate professional? I hope so. Whether you’re an agent, a broker, a stager, an inspector, a lender, an investor, or someone’s assistant, I hope this is the best job you’ve ever had and that you give thanks every day for whatever circumstances led you to it. I hope […]
What can you do with fifteen minutes?
What can you do with fifteen minutes? Because a day in the life of a real estate agent is often dotted with appointments, you sometimes find yourself between things, with ten, fifteen, or twenty minutes before the next commitment. When I was an agent, I found it frustrating to have those “wasted” chunks of time. […]
Prospecting & self-promotion. How much is enough?
By now you’ve heard repeatedly – you can’t stop marketing your services if you want a steady income flow. But how much prospecting & self-promotion is enough? To answer that question, you first need to determine the income that you want. Just for the sake of picking a number, let’s say it’s $100,000 per year. […]
My Wish for You for 2018
Here we are in a new year. And not only a new year, but one that began on a Monday – my favorite day of the week. My wish for you is that this will be the finest year of your life (so far), both personally and professionally. To help make that happen, I – […]
Do you do “rich agent” activities?
A few years ago Active Rain published the results of a survey they took to determine the difference in activities between successful agents, agents who were just getting by, and agents who were not doing at all well. They found some big differences between agents who earned $100,000 or more per year and those who earn […]
Yes, you need a real estate niche
Why A Marketing Niche Can Expand Your Sales Have you ever heard the expression “Jack of all trades and master of none?” It used to be a common one – describing people who knew a little bit about a lot of things and could perform a variety of tasks. The down side was that they […]
Real Estate Prospecting Can’t Be a One-time Shot
Choose your target, then market consistently. Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might get a […]