Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
Advance your real estate career while stuck at home
Can you advance your real estate career when you can’t get out and about? Sure you can. You may or may not be stuck in the house – different rules are in place in different communities. Regardless, your activities have slowed down as you, your clients, and your prospects try to observe social distancing. For […]
Promote your real estate website with off-line marketing
Your real estate website is a powerful tool… Last week we talked about the importance of your personal real estate website. When you offer advice for buyers and sellers, community pages, and blog posts about local places and events, it will be valuable to consumers. When you let your personality shine through via your bio […]
Boost your real estate presence for 2020
Does your real estate presence need a boost? Having a real estate presence used to mean being in the office, attending community events, and getting out in your territory to talk with people. Now it also means having a real estate presence on line. Internet marketing is something you can’t afford to ignore. You, and […]
Own and build on your own business foundation
You wouldn’t invest thousands of dollars into building your house on someone else’s foundation, so why would you build your career on someone else’s business foundation? It’s a question I ask every time I hear a story like the one I heard on the radio last week. It seems that an outspoken conservative had built […]
Do you make this major blogging mistake?
If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct. I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I assume that Google approves of people who share – as in sharing our visitors. Google wants us to include […]
How will they know you’re the real estate agent they need?
Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
Is yours a sensational real estate website?
Do your web visitors think you have a sensational real estate website – one that differentiates it from the hundreds of other sites that serve your area? Do YOU think you do? A sensational real estate website will cause prospects to linger, read, and even bookmark your page as a future resource. If you’re not […]
Marketing Your Real Estate Services – Step #5
Last week we went over the first 4 steps in marketing your real estate services. If you’ve forgotten them, they were: Choose your target audience Determine what is most important to them Decide which of your skills, talents, and personality traits to showcase in order to appeal to them Put it all in writing and/or […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]