You wouldn’t invest thousands of dollars into building your house on someone else’s foundation, so why would you build your career on someone else’s business foundation? It’s a question I ask every time I hear a story like the one I heard on the radio last week. It seems that an outspoken conservative had built […]
Do you make this major blogging mistake?
If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct. I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I assume that Google approves of people who share – as in sharing our visitors. Google wants us to include […]
How will they know you’re the real estate agent they need?
Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
Is yours a sensational real estate website?
Do your web visitors think you have a sensational real estate website – one that differentiates it from the hundreds of other sites that serve your area? Do YOU think you do? A sensational real estate website will cause prospects to linger, read, and even bookmark your page as a future resource. If you’re not […]
Marketing Your Real Estate Services – Step #5
Last week we went over the first 4 steps in marketing your real estate services. If you’ve forgotten them, they were: Choose your target audience Determine what is most important to them Decide which of your skills, talents, and personality traits to showcase in order to appeal to them Put it all in writing and/or […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
Have You Read Your Own Website Lately?
You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. While […]
It May Be Time To Update Your Website
Getting your website up and running feels like a major accomplishment, especially if you’ve created multiple pages with good content for your clients and customers. Once you’ve finished you breathe a sigh of relief and think “There, that’s done.” But time flies, and if that site has been up more than a few months, it’s […]
Can your web visitors read your message?
We’ve talked before about breaking up the copy – putting white space between the paragraphs, limiting paragraphs to 7 lines or less, using sub-heads, and inserting bullet points so that readers can easily skim the page to see if they actually want to read it. But what about just being able to see what you’re […]
Why you need to own your own website and your own domain name
If you’re a real estate agent, you need a website. Sure, your brokerage has a site, and you might even have a good bio posted on that site, but it’s still not yours – and you’re still just one of many agents who are featured there. Getting business from the company website is about like […]