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Do your property descriptions beckon buyers?

September 23, 2019 by Marte Cliff

describe the trees in property descriptions

One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]

Filed Under: real estate marketing Tagged With: real estate word choices, real estate writing

“Too much also”

October 11, 2016 by Marte Cliff

Several times lately I’ve seen a silly error in blog posts and emails. It’s one that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something. But, perhaps that’s not it, because I hear the same thing over the phone – […]

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate word choices

Do these two words harm your credibility?

September 20, 2016 by Marte Cliff

pushy salesman

We all know that real estate agents rank low in listings of “most trusted” professionals. Members of Congress rank lower, but still…  We all know agents who perpetuate this with their terrible service and sometimes dishonest dealings, but I wonder if honest agents are helping bring down the industry’s trust ranking by using words that sound […]

Filed Under: real estate grammar, real estate success, real estate word choices Tagged With: real estate self promotion, real estate success, real estate word choices

Same words, different people = different understanding

July 29, 2016 by Marte Cliff

is is possible to determine buyer loyalty

Same words, different people = different understanding Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who […]

Filed Under: real estate marketing, real estate word choices Tagged With: real estate marketing, real estate word choices

Question from a client: Can You “Clean Up” The Real Estate Copy I Wrote?

May 11, 2016 by Marte Cliff

cleaning up

Q & A – Can You “Clean Up” The Real Estate Copy I Wrote? “I wrote my own bio, and it says what I wanted to say, but doesn’t say it very well. Would you be willing to fix it?” Every now and then this question comes up regarding bios, letters, articles, and even web […]

Filed Under: real estate website, real estate word choices, real estate writing Tagged With: real estate word choices, real estate writing

Do You sell historic homes or historical homes?

April 1, 2015 by Marte Cliff

historical home

My first impulse would be to say “historic,” because for some reason it just sounds right.  But… unless you’ve gotten very lucky, it’s not right.  I wasn’t sure, so I went to Grammar Girl and looked it up. It turns out that the word “historic” refers only to events (and perhaps places) of significance in […]

Filed Under: real estate grammar, real estate marketing, real estate word choices, real estate writing Tagged With: real estate grammar, real estate marketing, real estate word choices

Ouch! Spammer needs grammar lessons

January 16, 2015 by Marte Cliff

Today’s email brought two identical spam messages within an hour of each other. The grammar made me say “Ouch!” Here’s a sampling of that letter… If  you can stop chuckling, see how many errors you can count: “Unique loyalty program for real estate brokers, agents, developers to create incentive for clients to buy and sale Real […]

Filed Under: real estate marketing, real estate word choices Tagged With: real estate marketing, real estate word choices

How NOT to Impress a Potential Prospect

January 7, 2015 by Marte Cliff

For starters, sending promotional mail through LinkedIn to a mass audience pretty much labels a person as a spammer, but in this case, it gets worse. The person who mailed me today sent a message that began: “This could be the perfect business opportunity that fits what ever else your doing!” If the person doesn’t […]

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate success, real estate word choices

Marketing your real estate services? Watch your words!

November 4, 2014 by Marte Cliff

Small Words = A Big Difference in Marketing Copy You might not spend much time thinking about the emotional impact of everyday words, but when you hear or read them, they have a subconscious effect on you. For instance, look at the difference between “eager” and “anxious.” “Eager” creates an image of happy anticipation, while “anxious” indicates […]

Filed Under: real estate marketing, real estate word choices Tagged With: real estate marketing, real estate word choices

Using voice recognition software? Be sure to proofread!

September 8, 2014 by Marte Cliff

Voice recognition software is a big plus for those who have limited typing skills, or who simply do better speaking than writing. But if you use it, take time to proofread. If you don’t, you could end up looking silly. That software simply doesn’t know what you mean – and the fact is that no […]

Filed Under: real estate success, real estate word choices Tagged With: real estate success, real estate word choices

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