Do you know what poses the biggest threat to your real estate career?
It’s a mean little thing. It can start out small, and in small doses, it can help keep you sharp. But if you start feeding it, it can grow to such gigantic proportions that it will stop you in your tracks.
It’s a monster called FEAR.
Many believe it’s born and bred by the news media – and I can’t entirely disagree. However, it can also be grown from a bit of insecurity – a lack of self-confidence. Then it can be nurtured and fed both by the news and by friends and relatives who try to give you good advice, such as “Times are tough. Get a nice secure job that gives you a paycheck every week.”
How does the news contribute? By telling you:
- The economy is terrible
- There are no jobs
- Hardly anyone can get a home loan
- Home prices are dropping/rising too fast
- No one wants to sell right now
- No one wants to buy right now
And then friends and acquaintances chime in with things like:
- You have too much competition
- You’re spending too much on gasoline
- You can’t afford to market yourself
- You’ll go broke
What does fear do to you if you let it grow out of control?
It causes you to procrastinate. When you know you should pick up the phone, go see someone, or even send an email, you find an excuse not to do it. After all, they’re just going to reject you. The news and your friends said so.
It causes you to lose faith in your own abilities. When everyone around you is saying “It won’t work,” and “It’s too hard,” it’s easy to start believing them.
It causes you to stop marketing yourself. After all, if you spend money on marketing, you won’t have that money to buy groceries next week.
How can you stop this monster?
- By ignoring the news. Or better yet, by turning it off.
- By keeping your mind focused on the positive.
- By looking around and saying “Yes, I see people buying and selling homes, so the news and my friends are wrong.” I CAN make a living in my chosen profession.
- By having the courage to make that call, knock on that door, and send that email.
- By marketing your services each and every day – and remembering that every effort you make will build upon every other effort you’ve made. They all count.
- By choosing a niche or a location and prospecting until your name becomes a “Household word” to the prospects you want most. If you have to start small, start small – then be consistent.
- By having faith in yourself and in your ability to help your clients realize their goals and dreams.
Someone is going to make a nice living helping buyers and sellers in your territory or your niche this year. Shouldn’t that someone be you?
<em>Images courtesy of Stuart Miles / FreeDigitalPhotos.net</em>