Traditional “Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. If they’re sent at all – and most agents don’t spend the time or money to send them – they’re usually sent by the listing agent.
But they can do much more, and NOT just for the listing agent.
“Just Listed” messages can and should help you to generate more listings – even if that new listing isn’t yours.
By letting homeowners know that marketing a home means marketing a neighborhood along with it, so their neighborhood is already being promoted – and attracting interested buyers.
By reminding them that just because a potential buyer is interested in a neighborhood, it doesn’t mean that the currently listed house will fill his or her needs. They’re apt to be looking around, hoping to find a more suitable home in the same neighborhood.
No response to the just listed card? Follow up with this letter…
Letter #4 in this set is a follow-up that you can use to get permission to add those homeowners to your email database. It offers to send periodic market updates.
Don’t stop with “Just Listed.”
“Under contract” and “Just sold” cards remind those homeowners that there really are buyers interested in their neighborhood.
Even better for you: So few agents use them that when you do, your name just might become a household word.
Both the “under contract” and “just closed” letters reinforce the idea that the first listing generated interest in the neighborhood. Then they go on to say that there were interested buyers who “lost out” on that home, but would still like to relocate to the neighborhood.
A bonus – the “I told you so” letter.
If your efforts have been successful and you really did list and quickly sell another home nearby, use this letter to tactfully say “I told you so.”
And finally – a brief overview of “Why Now” to include in listing presentations.
This short document is simply a reinforcement piece that you can include with listing presentations.
You’ll need to make some effort…
These letters are designed to be customized with details such as the address of the new listing and the attributes of the area. You could alter all of them to make generic “one size fits all” letters, and I have included a generic version of the “Just Listed” letter, but I don’t recommend it.
Specificity generates interest – and you want your letters to be read.
Order your letters today, and drop them in the mail by morning.
At only $37 for the four primary letters, the “I told you so” letter, the generic version of “Just Listed,” and the brief “Why now” document to include in listing presentations, you can’t go wrong.
Click here to learn more and order your set.
“Sold” Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Home for sale image courtesy of stuart miles / freedigitalphotos.net