You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?”
Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to know more about you.
Their visit to your “about” page is called an “indicator of interest.” Liken this to the buying signals an experienced agent picks up when viewing a home with potential buyers. If you fail to pick up on those signals, the moment (and the sale) can be lost.
If you fail to provide a compelling agent bio, the client will very likely be lost.
But that’s not the most astonishing reason why real estate agent bios are vital. There’s another reason, and it’s name is Google.
The following information comes from my son, Chris. He’s my web guru and an accomplished social media marketer. He constantly studies in order to provide his clients with the latest and best information.
What astonished me is this: Google believes real estate agent bios are vital!
One of Google’s ranking factors is author reputation. Google factors in your online reputation when deciding how to score any of your web pages.
They give this extra attention to YMYR (your money or your life) pages, such as those dealing with financial matters. And for many people, buying or selling a home is the most significant financial matter in their lives.
Chris says that according to Search Engine Journal, “YMYL pages that have no information about the content creator should be rated “Lowest” in terms of quality rating. Of course, the Lowest rating also applies to any page where the author has a negative reputation.”
In other words, not having any way for Google to gauge your page author’s reputation is as good as having a crappy reputation. The solution to that, of course, is producing good content and making sure that you have a great “About” page.
This all being said, Chris doesn’t think it needs to be the highest ranked or most visited page on your site, but it does need to be visible for the people that are really interested in you and what you do.
The bottom line: Real estate agent bios are vital.
If you don’t have one, or if yours fails to show how your service provides what potential clients want most, your entire website will suffer.
Want to know more about what goes into a good agent bio and read samples of bios that work? Visit my bio page.
If you don’t have a bio or find that yours is not doing a good job of showing the benefits you bring to your clients, I can help, so get in touch today.
I’ll be glad to help you remedy that situation.
Be the chosen one image courtesy of Stuart Miles @ freedigitalphotos.net Unhappy agent Image courtesy of Sira Anamwong at FreeDigitalPhotos.net