Why send real estate prospecting letters?
To eliminate those frightening gaps in income.
You probably already know why you experience those gaps in income – they happen because when you’re busy with current clients you don’t find time to prospect or to stay in touch with people who could refer business to you. Then when the final transaction closes, you have to start all over from a state of virtual “unemployment.
Well-written real estate letters used in a drip marketing campaign can put an end to those gaps between checks.
Those panicky times of “temporary unemployment” happen because you simply can’t find the time to prospect for new clients or to follow up with every lead. And it’s easy to see why. When you’re working hard trying to get everything done for transactions in progress, there aren’t many extra hours in a day.
But that doesn’t make it less important. The prospecting, marketing, and follow-up you do today is what will lead to income 60 or 90 days from now.
And that’s why I wrote a series of real estate letters for you that can work on autopilot to perform three vital functions:
- The first is to help you prospect for new leads.
- The second is to keep you in touch with those new leads, past clients, and your sphere of influence, even when you’re too busy to pick up the phone or even compose an e-mail.
- The third is to help you build a relationship of trust with everyone you contact.
Whether you prospect from lists such as the default notices, from inquiries to your website, from expired notices in your MLS, from FSBO signs, or within a geographic farm area, these real estate letters build trust before your prospects even meet you…
And more and more, success is all about building trust. It’s about showing people that you’re interested in helping them – and not just interested in your own income. It’s about demonstrating your abilities, and about showing that you’re reliable.
When people haven’t met you in person, it’s about sending the right words in every real estate letter you mail or e-mail.
To get the real estate prospecting letters you need, delivered to you within minutes, click here to visit my prospecting letters page and make your choices.